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digital content
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content development
In the same way that creative producers and scriptwriters generate content for film and TV productions, conceptors, information architects, new media authors and entertainment designers develop content and applications for the new media, such as communication forums for the web, information services for mobile devices, stories for interactive TV, games for consoles, participatory environments for installations or educational content for schools and publishers. The difference is that many of the formats for the new media are still very much in the process of being defined. In other words, any approach to generating content for the new media must also involve the development of new formats.
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